Books from Best Selling Author Rod Santomassimo

Knowing Isn't Doing

Knowing Isn’t Doing – Build the Business and Life You Desire

Rod’s next book, Knowing Isn’t Doing – Build the Business and Life You Desire, will be on shelves Spring 2020. In it, he shares the lessons he has learned from working with thousands of independent contractors, commission-based sales people, solopreneurs and small business owners. The book outlines a foundation for building a successful personal practice with the correct structures and approaches for long-term strategic success.

“I wish I had this playbook when I started out, it would have expedited my learning, and reduced my mistakes by ten-fold. Let’s face it, running a business isn’t easy, but it can be one of the best experiences you will ever have.”

Summer Felix-Mulder | Founder and CEO | The Draw Shop, Host of Everything Always Podcast, Author of Lost and Profound, serial entrepreneur

“Knowing Isn’t’ Doing is a comprehensive flight plan for navigating the challenges of building a profitable business in a constantly changing world. Every entrepreneur should read this book and leverage its powerful tools and exercises. It truly is a game changer.”

Lt Col Waldo Waldman | Author of the New York Times and Wall Street Journal Bestseller Never Fly Solo

“Knowing Isn’t Doing provides you a high-impact handbook that will give you the clarity you need each and every day to secure the clients you want to work with. In the three weeks I’ve had his book, I’ve already referenced it three times on my private training calls!”

Wes Schaeffer | the Sales Whisperer®, The Sales Podcast, and The CRM Sushi Podcast

“Everyone needs a playbook, a partner and a process to achieve both professional and personal success. Knowing Isn’t Doing provides you with all a roadmap for quickly creating all three.”

Chris Widener | New York Times Best-Selling Author and Member of the Motivational Speakers Hall of Fame

“Knowing Isn’t Doing covers every critical aspect of growing and sustaining a very successful business where most of the heavy lifting is done by others on your team. If you truly want an amazing life and enjoy the fruits of your labor, get and read this book NOW!”

David Long | CEO and Visionary of My Employees and Wall Street Journal Bestselling Author of Built to Lead | 7 Management R.E.W.A.R.D.S. Principles for Becoming a Top 10% Manager

“Every entrepreneurial journey is painted with more challenges than triumphs.  It is the ability to transform your business dream into a money-making machine that separates the most successful from the pack.  Knowing Isn’t Doing helps you create the proper mindset and an easy to follow plan to secure the professional and personal vision you’ve always desired.”

Tom Ziglar | CEO Ziglar, Inc. | Author – Choose to Win, Speaker, Executive Coach

Brokers Who Dominate – 8 Traits of Top Producers

Brokers Who Dominate uncovers the strategies and tactics, marketing approaches, prospecting platforms, and support structures of some of the most successful commercial real estate brokers in North America. The stories behind these leaders in their respective markets provide scores of specific lessons on how you can significantly enhance your opportunity for personal brokerage success. Regardless of how long you have practiced commercial brokerage, there are lessons to be learned from all those profiled. Dominant brokers can be found at all levels of experience and each is presented in Brokers Who Dominate

“An intriguing look into the passion that is within the successful professionals of our industry, allowing some to overcome great challenges and others to find creative ways of reaching new heights.”

Jim Underhill | CEO Americas, Cushman & Wakefield, Inc.

“This is a must read for any broker who is committed to his or her success. Regardless of your level of experience, the stories shared and strategies outlined will only enhance your production if integrated in your daily practice.”

Kevin Maggiacomo | President & CEO, Sperry Van Ness International

“Watching the masters of any craft work are the best lessons one can have. Learning what made them masters inspires all of us to greatness. No two stories are the same, but each provides a lens to unique paths to success. This book will allow the reader to chart their own journey to industry leadership.”

Christopher R. Ludeman | President CB Richard Ellis, Inc.

Teams Built to Dominate

Improve your overall income, do more of what you do best, and gain control over your life by moving to integrated commercial real estate teams. Teams Built to Dominate tells the stories of teams who have secured a prominent position in their market and shows you how to create your own successful team or improve the production of the team you have now. Tools and downloads are included.

“Teams Built to Dominate not only shows you how to build a team of high performers, but more importantly, how to lead that team. This is your manual to success, if you wish to best serve your clients and grow your business.”

—JOHN SANTORA
Chief Executive Officer of North America, Cushman & Wakefield

“Rod once again provides a curriculum of success regardless if you
have a team today, or not. Teams Built to Dominate outlines specific
strategies for enhancing your team’s production.”

—DYLAN TAYLOR
President and Chief Operating Officer, Colliers International

“Books worth reading should motivate, stimulate and ultimately educate the reader on how to enhance their personal performance. Teams Built to Dominate hits the nail on the head and provides a direct roadmap for success.”

—FRED SCHMIDT
President and Chief Executive Officer, Coldwell Banker Commercial

“Collaboration is absolutely key to meeting the complex needs of clients today and in the future. Rod’s focus on the dynamics of highly successful teams is right on target—don’t be surprised if most of this book is full of notes when you are through.”

—MARK ROSE
Chairman and Chief Executive Officer, Avison Young