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About Knowing Isn’t Doing






The initial excitement of starting a business for many independent contractors, solopreneurs and small business owners can quickly turn into a whirlwind of chaos and confusion.

Knowing Isn’t Doing provides you with a roadmap that will turn the chaos to clarity and confusion to confidence. More importantly, it will provide you with the professional, personal margin to envisioned.

Knowing Isn’t Doing provides you with a:

  • 7-Step Sales Playbook that will show you how to consistently find and win more high-quality opportunities
  • 3-Tiered Personal Marketing Plan that will allow you to differentiate yourself and ensure you remain top-of-mind with key market influencers
  • 4-Part Blueprint for Navigating Opportunities in your pipeline and moving them to close
  • 3-Key Elements of a Revenue-Focused Operations Plan affording you to work less while continuing to create consistent cash flow
  • Definitive, Proven Plan for leveraging your talents and enhancing your personal value along with building your own team, on a budget
  • Comprehensive list of downloads and exercises that will enhance your proper implementation of the methods shared

Knowing Isn’t Doing provides you everything you need to transform your business into a consistent income generator, affording you the opportunity to achieve the personal life you desire.

Step 1: Get your copy of

Knowing Isn’t Doing

Order your copy from in the link below

Knowing Isn't Doing

Step 2: Claim your bonuses

Workbook + Tax Strategies

Click the download button below and enter your name and email address. Then, check your email to claim your bonuses!

For Discounts on Bulk Orders of 10 or more contact rsanto@massimo-group.com

Hear about Rod’s Story and His Client’s Results

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What Business Leaders are Saying About

Knowing Isn’t Doing

Knowing Isn’t’ Doing is a comprehensive flight plan for navigating the challenges of building a profitable business in a constantly changing world.  Every entrepreneur should read this book and leverage its powerful tools and exercises. It truly is a game changer.”

Lt Col Waldo Waldman, author of the New York Times and Wall Street Journal Bestseller Never Fly Solo.

Knowing Isn’t Doing covers every critical aspect of growing and sustaining a very successful business where most of the heavy lifting is done by others on your team.  If you truly want an amazing life and enjoy the fruits of your labor, get and read this book NOW!”

David Long, CEO and Visionary of My Employees and Wall Street Journal Bestselling Author of Built to Lead – 7 Management R.E.W.A.R.D.S. Principles for Becoming a Top 10% Manager

“Everyone needs a playbook, a partner and a process to achieve both professional and personal success.  Knowing Isn’t Doing provides you with all a roadmap for quickly creating all three.”

Chris Widener, New York Times Best-Selling Author and Member of the Motivational Speakers Hall of Fame.

Knowing Isn’t Doing provides you a high-impact handbook that will give you the clarity you need each and every day to secure the clients you want to work with. In the three weeks I’ve had his book, I’ve already referenced it three times on my private training calls!”

Wes Schaeffer, the Sales Whisperer®, The Sales Podcast, and The CRM Sushi Podcast

“Rod Santomassimo has written the ultimate operating manual for high-achieving entrepreneurs. If you are constantly juggling responsibilities, while also looking to create more margin in your life, this is the book you’ve been looking for. Knowing Isn’t Doing gets you off the hamster wheel and gives you the guidance, answers, and tools to build the business of your dreams. Not someday – but starting right now!”

David Newman, CEO of Do It Marketing, author of Do It Speaking and Host of The Speaking Show podcast

“Every entrepreneurial journey is painted with more challenges than triumphs.  It is the ability to transform your business dream into a money-making machine that separates the most successful from the pack.  Knowing Isn’t Doing helps you create the proper mindset and an easy to follow plan to secure the professional and personal vision you’ve always desired.”


Tom Ziglar, CEO Ziglar, Inc.  Author – Choose to Win, Speaker, Executive Coach

 “Knowing Isn’t Doing is a survival guide for the modern gig economy.  It takes you step-by-step through developing your own sales machine and the business concepts and mindset required to launch an independent business in today’s market. A must-read for anyone transitioning into entrepreneurship.”

Jessica Magoch, CEO of JPM Sales Partners, Creator of the TechSellerator, and Startup Sales Mentor at The Wharton School of Business

“I wish I had this playbook when I started out, it would have expedited my learning, and reduced my mistakes by ten-fold.  Let’s face it, running a business isn’t easy, but it can be one of the best experiences you will ever have.”

Summer Felix-Mulder, Founder and CEO – The Draw Shop, Host of Everything Always Podcast, Author of Lost and Profound, serial entrepreneur

Knowing Isn’t Doing contains many lessons that, when applied, help provide readers with the clarity and confidence to grow their business.”

Kurt Stuart, Commercial Real Estate Executive at JPMorgan Chase


Rod Santomassimo is a best-selling author, speaker, and consultant. He is also the founder of the Massimo Group. The mission of Massimo Group is to assist independent contractors, solopreneurs, and small business owners in transforming their business and, ultimately, their lives.

During his 35+-year professional career, Rod has been an IT Consultant, COO of a public telecom firm, CFO of a regional law firm, and senior executive of an international commercial real estate firm. He has also started his own brokerage firm and college lacrosse recruiting company, and is a patented inventor.

Through these trials and tribulations, Rod developed the Massimo Methods . These are the same methods that Rod implemented to create a multi-million dollar coaching business, as well as allow his Massimo Group clients to accelerate their own success.

When he is not traveling for speaking or consulting engagements, Rod lives in Cary, North Carolina, with his wife and their two children.

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People who build independent wealth master all 5 essential business functions, either themselves or with key people. Learn about these essential business functions and more in Rod Santomassimo’s new book, Knowing Isn’t Doing. http://bit.ly/2qJ7z5B #dontKIDyourself

As an independent worker, you are your greatest client. No single client will ever make more money for you, than you. Rod Santomassimo’s new book, Knowing Isn’t Doing, is a guidebook for business owners looking to increase their wealth. http://bit.ly/2qJ7z5B #dontKIDyourself

Tweet and Share the Amazon Link

Independent work can give you the independent wealth & margin you want. It doesn’t take magic or require luck. It takes hard work & method. If you supply the hard work, Rod Santomassimo wrote Knowing Isn’t Doing to show you the method. https://amzn.to/31lhqNi #dontKIDyourself

Do you make the basic decisions about who you work with, when you will work, and how you work? If the answer is “yes,” Rod Santomassimo wrote his new book, Knowing Isn’t Doing, for you. https://amzn.to/31lhqNi #dontKIDyourself

Tweet and Share the Sample Chapter

If you want your independent work to provide you with income, wealth, and margin, Rod Santomassimo wrote his new book for you. Get a free preview of Knowing Isn’t Doing here –> http://bit.ly/2OOZ4y6 #dontKIDyourself

Rod Santomassimo wrote Knowing Isn’t Doing to share what he’s learned, so you can build your own dream business and start creating greater wealth and margin in your life. Download a free chapter of his new book here –> http://bit.ly/2OOZ4y6 #dontKIDyourself