On this episode of the Massimo Show

On this episode of The Massimo Show special guest, Mike Gallegos sits down with Massimo Founder and President, Rod Santomassimo, to discuss the six key trends that are facing the commercial real estate industry today.

Number 1:  Prospect Sequencing, not cadence, but sequencing, think about structuring sequences. It’s just not being on Twitter, folks, that doesn’t give you … 

Number 2: OmniPresence. You immerse your audience, with your knowledge, with your skills, and…

Number 3: Your move to Independence. Yes, think about how you can become more independent? And with your independence, you can become…

Number 4: The Advisor or the Consultant and not simply a transactor.  The quicker you get to that position, the more money you’re going to earn, and possibly as you earn more you will consider…

Number 5: The Restructuring of Big Brokerage houses.  It’s happening, it’s happening every single day. And more and more of these low-cost, high-fee infrastructures will continue to grow. This brings us to …

Number 6: Your Personal Diversification of Income.  This is what you need to be thinking about right now. In addition to growing your commissions, grow revenue through other ways.

Think of this now, while also focusing on getting deals done for your clients, for you, and your family.  Will you adapt to these new trends and position yourself as an advisor, a consultant, versus simply a facilitator of deals? Transactors are commodities.  Commodities have little value.

Consider how you can apply these lessons today to your practice. How much will these changes impact your income growth?  How can you start building the business and the life you’ve always desired?

Mike Gallegos 

Mike Gallegos has been a Massimo coach and a strategy leader for over 5 years. More recently, he’s come on as the chief operating officer as well as running the consulting division of The Massimo Group. 

Rod Santomassimo 

Rod Santomassimo

Rod Santomasimo Rod Santomassimo is the founder and president of the Massimo Group, North America’s leading business and sales professionals coaching and consulting organization. The Massimo Group is proud to work with clients from the nation’s premier businesses and as well as thousands of independent contractors, solopreneurs, and small business owners.

  • The six key trends that are facing the commercial real estate industry today. 

  • What Rod and Mike suggest you do to get ahead of these trends 

  • Real-world examples and applications for how to use these trends in your business