The Massimo Show With Rod Santomassimo

Welcome to The Massimo Show — a high-impact podcast hosted by Rod Santomassimo, founder of The Massimo Group and author of Knowing Isn’t Doing and Brokers Who DOMINATE.

This isn’t just another commercial real estate podcast. Each episode features conversations with the industry’s most influential brokers, leaders, and game changers. Rod dives deep into what makes these top performers tick—their strategies, routines, tools, and mindset.

You’ll hear real stories. Real numbers. And get real takeaways you can use right away to dominate your market. Whether you’re a seasoned broker or building your CRE empire, The Massimo Show gives you the edge you’ve been looking for.

Ready to grow your income, your impact, and your freedom? This show is for you.

Guest: Matt McGregor – Executive VP at Colliers, Massimo Master Broker
Host: Rod Santomassimo – Founder, The Massimo Group

Key Topics Covered:

● The death of traditional cold calling
● Warm calling vs. cold calling: What’s the difference?
● Shocking voicemail statistics: 92% of calls → voicemail, only 3% get returned
● The real reason most prospecting fails (hint: it’s not the script)
● Using AI to identify timely, relevant reasons to call
● Breakdown of multi-channel prospecting campaigns (email, text, voicemail, DMs, direct mail)
● What is WarmCaller and how it plugs into your CRM
● How WarmCaller ranks leads, crafts messaging, and customizes contact timing
● How junior and senior brokers can use WarmCaller differently
● Rod’s and Matt’s tech stacks and how they complement each other
● Why real personalization—not generic pitches—is the future of prospecting

Featured Quotes:

• “Cold calling isn’t dead… but ice cold calling is.” – Rod Santomassimo
• “Your pitch doesn’t matter if you’re calling the wrong person. And if you have the
  right person but the wrong message, that’s just as bad.” – Matt McGregor
• “WarmCaller gets up at 4AM and scrapes the web so you don’t have to.” – Matt
  McGregor

● Learn more about WarmCaller at warmcaller.com
● Book your free Broker Breakthrough Session at massimo-group.com