The Massimo Show With Rod Santomassimo

What if we told you the road to wealth isn’t lined with apps, funding rounds, or viral ideas… but
instead with dust, sweat, and a whole lot of cardboard boxes?

In this eye-opening Episode 97 of The Massimo Show, Rod welcomes one of the
most talked-about entrepreneurs on the internet today – Nick Huber, the man behind The
Sweaty Startup movement. You’ve seen his tweets, you’ve heard the opinions, and now it’s time
to get the full story from Nick himself — raw, unfiltered, and rich with insight.

Nick’s Journey: From Dorm Rooms to Boardrooms
Nick didn’t dream of being an entrepreneur — he became one out of necessity and curiosity. Raised in southern Indiana by a middle-class family — his dad in real estate development, his mom a school nurse — Nick learned the value of work early. At Cornell University, he wasn’t reading books on startups or idolizing Silicon Valley founders. Instead, he was hauling boxes, renting trucks, and building Storage Squad, a college student storage company that scaled to 25 campuses nationwide.

That “boring” business was just the beginning. Fast-forward a few years and Nick is now the co-founder of Bolt Storage, a self-storage empire managing over 2 million square feet across 68 locations — with assets valued north of $100 million. Oh, and he’s not done yet. He also acquired a controlling stake in Somewhere.com, an online hiring marketplace.

Oh yeah… and he’s got nearly 800,000 social media followers tuning in for his blunt, refreshing takes on business, wealth, and life.

Key Themes Covered in This Episode:

• The beauty of boring businesses: Why low-glamour, high-demand services offer more
  freedom and upside than trend-chasing startups
• From sweaty work to scalable systems: How Nick transitioned from hauling boxes to
  managing hundreds of employees
• Momentum is everything: Nick breaks down how small steps (and sweaty ones) led to
  massive success
• Work-life alignment, not balance: His take on how to build a business that supports
  your life, not consumes it
• Social media with a mission: How Nick uses Twitter and podcasting to teach, build
  brand equity, and source deal flow
• Why VC-backed startups aren’t for everyone (or even most people) — and what the mainstream startup culture gets completely wrong
• Building a $100M+ portfolio without big capital to start: The true power of leverage, partnerships, and grit
• Why young brokers and business owners should skip the sexy ideas and focus on real pain points

Grab Nick’s new book: The Sweaty Startup: How to Get Rich Doing Boring Things — a
blueprint for building freedom through simplicity, hard work, and smart systems.

If you’re tired of being reactive, constantly chasing shiny objects, or just stuck on the
transactional treadmill — this episode will challenge your thinking and energize your vision. Listen now to learn how to build wealth, impact, and a life you actually love — the
boring way.

Want to grow your brokerage business fast? Book a free strategy call at https://massimo-group.com/

www.sweatystartup.com
www.nickhuber.com
www.sweatystartupbook.com
www.somewhere.com/nick 
www.boltstorage.com
www.recostseg.com
www.adrhino.com
www.spidexx.com
www.boldseo.com
www.webrun.com
www.titanrisk.com
www.recruitjet.com
www.hubermethod.com
www.x.com/sweatystartup
www.instagram.com/sweatystartup
www.linkedin.com/in/sweatystartup
www.youtube.com/sweatystartup
www.tiktok.com/sweatystartup
www.threads.net/@sweatystartup.com
https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606
https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221
Link to buy the book on Amazon: https://amzn.to/4bLazjW
Link to buy the book in the UK: https://bit.ly/422njPW