On this episode of The Massimo Show, Rod sits down with one of two 2021 Massimo CRE Elite Members of the year – Whitney Tharaldson.

Whitney is the proud owner of The Tharaldson Group, Inc. which is the premier brokerage company in California catering exclusively to dentists. They specialize in practice sales, medical building sales, leasing, and practice appraisal. 

Originally from West Covina in LA County, California Whitney was a high school athlete playing basketball, volleyball, and track. She also loved fashion but overall, “not really school” Whitney admits to Rod. She left High School and headed to Chapman University in Orange, CA to play volleyball. She was originally interested in physical therapy and then devoted her pursuits to pre-dental. 

From there Whitney tried her hand at a law office, working at Neiman Marcus, and back to real estate. The truth is she had been answering phones in the office of a family member who worked in real estate at a very young age and no matter what she did she kept coming back to it. It was her passion. 

But it wasn’t always easy. Whitney took odd jobs and her passion waned here and there but “after some soul searching and time off piercing other things that I don’t want to do anything else” Whitney tells Rod. The bottom line, her level of commitment changed. She got a coach and put her whole self into her work and has surely seen the results. 

In the rest of the podcast, Rod and Whitney discuss her connection to her niche, leveraging social media in the industry, and planning for growth in the coming years. Tune in to hear the whole podcast!