The Massimo Show With Rod Santomassimo

Welcome to The Massimo Show — a high-impact podcast hosted by Rod Santomassimo, founder of The Massimo Group and author of Knowing Isn’t Doing and Brokers Who DOMINATE.

This isn’t just another commercial real estate podcast. Each episode features conversations with the industry’s most influential brokers, leaders, and game changers. Rod dives deep into what makes these top performers tick—their strategies, routines, tools, and mindset.

You’ll hear real stories. Real numbers. And get real takeaways you can use right away to dominate your market. Whether you’re a seasoned broker or building your CRE empire, The Massimo Show gives you the edge you’ve been looking for.

Ready to grow your income, your impact, and your freedom? This show is for you.

Host: Rod Santomassimo
Guest: Reid Bennett, National Council Chair – SVN Multifamily | Massimo Group Coach | 7-Figure CRE Producer

🎙️ In this milestone episode of The Massimo Show, Rod reconnects with longtime client-turned-coach Reid Bennett to reveal how he went from being a solid multifamily broker to a nationally recognized leader, team-builder, and seven-figure producer.
If you’re an established commercial real estate professional feeling stuck on the transactional treadmill—or trying to figure out what’s next—this one’s for you.
Reid shares his raw, behind-the-scenes journey from chaos to clarity:

• How after 18 years in the business, he still felt like he was guessing on who to call next
• Why he finally invested in coaching, despite already being a top producer
• The specific systems and cadence he implemented that quadrupled his income
• How he broke through inconsistent revenue cycles and built a practice that delivers consistent 7-figure years
• His transition from broker to investor and mentor for brokers nationwide

PLUS: Rod and Reid break down the power of the “What’s New, What’s Next, and How Can I Help?” approach—a simple framework that helped Reid land a 440-unit deal during COVID from a cold, dormant lead.

🚀 What You’ll Learn in Episode 101:

• How top brokers eliminate the income rollercoaster (hint: systems)
• Why every high-level broker needs coaching—even the veterans
• The secrets to scaling a team while maintaining control and quality
• Reid’s mindset shift from chasing commissions to building wealth
• The ripple effect of coaching: why teaching others sharpens your own skills

🧠 Who This Episode Is For:
✅ CRE brokers earning $300K+ who are stuck and want exponential growth

✅ Team leaders seeking a roadmap to scale without burnout

✅ Multifamily specialists looking to transition into leadership or investment roles

✅ Any broker who wants to dominate their niche and build a business—and life—they love

🎧 Listen now and discover what happens when a broker stops winging it and starts running it like a business.